Are you working hard at your business and not getting the results you desire?
Law of Economy
This universal law is basically the concept that energy will always take the “path of least resistance” and there is power in leverage.
We see this law play out all the time in the physical world. Rivers flow down a path of least resistance sending water around boulders not over them. Mechanical leverage is about creating maximum force with the least amount of effort. Even in the world of finance people leverage their money by investing small amounts of money that yield the greatest return.
How does the Law of Economy impact your business?
Let’s look at four examples.
Example 1: Effort
Success in business is often about taking action. The question is often what kind of action and how much. We’ve all been guilty of putting too much effort in the wrong actions and having little to show for our effort. Did you know that 80% of your results comes from 20% of your effort?
For instance, let’s say you’re working on a project on your computer and you encounter a problem aka “resistance.” You’re stopped dead in your tracks. This obstacle could be a technical computer issue or it might be a lack of knowledge on your part as how to proceed. The bottom line is you’re at a standstill. You can either keep forcing the issue, spinning your wheels trying to figure it out or you can take the path of least resistance and connect with someone who can help you solve your problem. Knowing when to cry “uncle” and delegate a problem to someone else is using the Law of Economy. When you pick your actions wisely you get a better “bang for your effort.”
Example 2: Time
Success is all about consistently achieving little goals over a long period of time until you reach your ultimate goal. But how long you should continue an activity is a big question.
For instance, having a weekly goal to attend networking groups can be a valuable use of your time. Each person you meet has the potential to connect you with their sphere of influence and by attending on a regular basis you build trust and relationships. However, if that group is stagnant with the same people coming week in and week out then is that the best use of your time? Maybe it’s time to find other avenues to meet new people. Also, don’t waste time on people who are not resonating with you. Give people a chance to get back with you and by all means do appropriate follow up work, but don’t spend valuable time on people who aren’t your market or aren’t ready to act or have blockages of their own. Learn when to fish or cut bait. There are a zillion ways to use your time each day. Protect your time. Once you “spend” your time you can never get it back. Make sure you get a “bang for your minute.”
Example 3: Money
Business owners have debated for centuries the best way to market their products and services. Successful people spend their advertising money wisely and look for the best ROI.
This is where a little creativity can go a long way. Think outside the box. I heard a story where a young, first time author, who had virtually no money to market her book, hired actors at minimum wage to read excerpts from her book on high traffic street corners in New York City. Crowds began gathering around the readers which attracted the attention of a newspaper columnist who wrote a story about her. One of the major morning shows saw the story and invited her on as a guest. Wow! Talk about using the Law of Economy and getting a bang for her buck!!
Example 4: Emotions
Sometimes the path of least resistance can backfire on us and actually hold us back. We grow our business not just with our physical energy but even more importantly with our emotional energy.
For instance, let’s say you have a goal that you would like to get promoted at work or you want to rise to the level of managing a large sales force or build a large downline – these are all worthy physical goals. But what if deep down you have emotional blockages and fears such as feelings of unworthiness or fear of judgment and criticism. If not recognized and challenged, these blockages and fears will win out every time. Ninety percent of all of our actions come from the subconscious and one of the jobs of the subconscious is to keep us safe. Too often the path of least resistance is to avoid (go around) situations that force us to confront our fears. This is why there are many people who say they want to achieve a certain goal but never take the necessary actions due to underlying emotional issues holding them back. They take the path of least resistance by not confronting those issues.
The important thing to take away is how can the Law of Economy affect your business. Are you working in accordance with this law or against it? Work with it and you will not only get a “bang for your buck,” a “bang for your minute,” a “bang for your effort” you will begin to recognize when your emotions are the source of your problem and how to align your head with your heart.
The solution to finding and maintaining momentum as you go down the road to success is not always about working hard but thinking smart, aligning your head with your heart, leveraging your time and money and removing the emotional blockages that hold you back from reaching your potential.